I just dropped by tonight on Ségolène Royal's new HQ in Second Life. I've been wandering in this new virtual world a couple of times, and I'm almost always alone, anywhere I go. Tonight I'm really surprised: this is the most crowded space I've ever been to, this place is meant for French people, and it's 2 am on a Saturday night...
There was some controversy on whether it made sense to create such an HQ: I believe it's a smart move: the people who show up here could have shown up on any forum to discuss, but at least they also have some fun and interactivity with their fellow people while discussing on Second Life, and it allows the campaign team to interact with them more easily and give them some multimedia content in the amphi...
Nice move... but of course, a marginal move considering all the French people that don't even have heard of SL ever...
ps: the guy in front is my avatar: Rodrigo Television
