Netflix, the #1 on-line DVD rental company has its official unofficial blog at www.hackingnetflix.com. With more than 30,000 readers/month, it is a super rich source of information and dialogue between the company and its very loyal customer base. Except Netflix doesn't seem to notice the existance of the blog nor care about it...
At least this is an isolated example. Michel de Guilhermier, Photoways's CEO, has setup an official blog for his company and takes comments very seriously. It is indeed a great source of feedback and communication, and is displayed prominently on his company's homepage.
So when are french online DVD rental companies such as glowria.fr launching their own blog ? Former employee Nicolas opened his blog after leaving the company...
Update on 24/07/2004: Two other bloggers maintain sites about Netflix: Netflix fan and Netflix Odyssey.
