Competition is healthy, because it helps you improve yourself all the time, and it helps you benchmark yourself against the market !
(check a recent similar discussion topic on Michel's site).
As you may know, my company, RISC Partners, and myself were deeply involved in the launch of www.glowria.fr, the n°1 on-line DVD player in France.
We helped with fund raising, recruitment, IT management, strategic marketing, financial modelling, and overall operations optimization. Ivan Communod and myself, 2 partners with RISC Partners, are currently board members of glowria.
Surfing tonight on google to check our rankings,
I decided to have a look at some of the other players in our space.
Interestingly, one of them has introduced the 1€ for 4 DVDs for one month trial period. Now this is interesting, because not only did I design this offer while working at glowria (I won't go into the logic behind it here), but I am pretty sure we introduced it first on the market a while ago now (was it at the end of last year ?).
Hey, a little comparison between our offers seems appropriate :
| site: | Glowria.fr | cinesnap.com |
|---|---|---|
| Entry-level product | 14,90 euros/month 4 DVDs only 1€ for the first month | same... |
| Standard package | 24,90 euros/month 3 DVDs at a time exchange them 2x2 unlimited number of exchanges | 28,00 euros/month 2 DVDs at a time exchange them 1x1 unlimited number of exchanges |
| Premium package | 29,90 euros/month 5 DVDs at a time exchange them 3x3 unlimited number of exchanges | 39,00 euros/month 3 DVDs at a time exchange them 1x1 unlimited number of exchanges |
| Choice & availability | 3000+ movies NO PORN | 4500 movies lots of porn |
With those figures, guess who's the market leader today ? :)
