Rodrigo A. Sepúlveda Schulz

where do you watch video ?

Of course these numbers only reflect today's usage. As if Sony had looked at past habits before inventing the Walkman...
(via eMarketer)

Online Video Advertising market

eMarketer has published a new report on the size of online video ads. Take it with a pinch of salt, who knows what the future might be. These numbers were published almost a year ago, so I would look up updated numbers...

Interesting though to compare the size of Youtube's marketshare and revenue for this year, with the market of online video ads this year...

These numbers should also be correlated to the overall internet video ad market. Search this blog for those numbers ;)

10 years of US Online Ad market

Always interesting to check the reality of the market sizes (courtesy of eMarketer)

I'm still suspicious of ad-funded businesses: when you substract Google revenues, other search engines, the top 5-10 portals in the world, there's not much left for the gazillion other businesses who rely on ads to grow their business...

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Tags: ad, market, advertising, usa

latest numbers on broadband penetration in OECD countries

reposted from Om Malik's Gigaom:

"The Organization for Economic Cooperation and Development released its report on broadband usage and penetration with some interesting findings and observations."

then

" The number of broadband subscriber in the OECD reached  235 million by December 2007, an increase of 18% from 200 million subscribers in December 2006.  . This growth increased broadband penetration rates to 20.0 subscriptions per 100 inhabitants up from 16.9 in December 2006. 

*  Denmark, the Netherlands, Iceland, Norway, Switzerland, Finland, Korea and Sweden lead the OECD with  broadband penetration well above the OECD average, each surpassing the 30 subscribers per 100 inhabitants threshold."

You can all stats in Excel files on the OECD site.

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new stats on online video ads

extremely interesting and disparate numbers just published by eMarketer !

Online Video Viewing Still Rising

Reposting eMarketer + Comscore data:

"Internet users in the US watched 11.5 billion online videos in March 2008 , up 13% over February 2008 and 64% over March 2007, according to comScore Video Metrix. That is an average of 83 videos watched per viewer during March."

"Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March"

"Other notable findings from March 2008 include:

• 73.7 percent of the total U.S.      Internet audience viewed online video.
• 84.8 million viewers watched      4.3 billion videos on YouTube.com (50.4 videos per viewer).
• 47.7 million viewers watched      400 million videos on MySpace.com (8.4 videos per viewer).
• The average online video      duration was 2.8 minutes.
• The average online video      viewer watched 235 minutes of video."

"Nielsen Online also measured online video viewing in March 2008, with different results. Nielsen, which only measured streams, reported an average of 137.3 minutes of online video viewed for the month—nearly 100 minutes less than the comScore study."

"One explanation for the difference between the comScore and Nielsen data is that Nielsen did not include universities, which are home to some of the most active online video viewers.

Another possibility is that downloaded videos could include more full-length movies, which are longer than most videos, and would therefore increase the average amount of time spent watching online video in contrast to a streaming-only sample.

David Hallerman, senior analyst at eMarketer, said that online video viewing data indicated possibilities about ad-supported online video sites—but only possibilities. He noted that just because people were watching video online did not guarantee that advertising dollars would follow.

"In fact, even if downloaded longer-length videos such as movies were the missing element between comScore and Nielsen data, that video content would still be difficult to monetize through advertising," Mr. Hallerman said"

The Scoble effect on your traffic

Since I've moved to twitter for my main way of communicating online, the traffic on my blog had decreased quite significantly. In particular I hardly ever get a comment anymore.

So when I started getting 10 comments in a hour a few days ago, I knew something was wrong : Digg ? Slashdot ? engadget ? Techmeme ?

As a mater of fact, Robert Scoble wrote about my problems with Facebook, and that drained a LOT of traffic to the site.

Hey Robert, You should get some advertising on your blog (nice new design btw), one per post... Advertisers would surely love it :)
Thanks for the link love.

IAB releases updated recommendations for video ads : incomplete in my view

Reading through the just publisged (April 3rd) IAB Digital Video Ad Format Guidelines and Best Practices, I had to write down a few comments:

General comments :
1) this document only applies to the web, and does not take into account the emergence of convergent devices (IPTV, mobile, podcasts) in addition to the Web. In particular we should probably treat linear and non-linear video ads in the same way on those devices. This document lacks a proper approach to other devices.
2) no recommendation on how to measure ad performance and stats ? This is a key feature for accurate ad-serving & selling campaigns

Page 3 : good focus on the 3 types of ads I've been discussing for at least a year. Now they have names :
- In-stream video Linear video ads
- in-stream video non-linear video ads
- in-stream video companion ads

Page 6: some of the specifications do not make total sense:
- Video file technical specifications:
    . 2 Mbps bitrate is way too much with current videos. Try 400Kbps for video and 96 Kbps for audio for example as a minimum. We need to keep in mind the download link.
    . A key frame every second is not a proper way of doing this. Some content require a lot of keyframes, some other do not (newscast with a speaker for example). I would rephrase to be a recommendation only.
    . MPEG2 is a lousy codec that takes too much space for the Internet. It should be removed from the list. WMV, H.264 are great. What about divx or xvid ;) ?
    . ratio : 4:3 and 16:9 then totally ignore that some mobile phones, used in UGC to dot respect this ratio. playing a video + ad will then require to have a video play in 4:3 or 16:9 ratio ?
    . no maximum file size for the ad ?

Page 7: frequency capping
    . it should not only be a frequency capping for the campaign, but also for the creative file. Seeing the same ad over and over creates a problem with video. I would recommend creating several creative files for one campaign

Page 10:
    . no recommendation on when an ad should be displayed
    . no recommendation on how often a non)linear ad should be displayed within a video file or a playlist ?
    . this recommendation only takes into account banner overlays. what about LOGOS, Picture-in-Picture, rolling text ?

Finally, I see no recommendation on bundled ads (different than companion ads)
    . an intro bumper + post-roll
    . an overlay + post roll or ending bumper ?

Version 2 of this documents is definitively in beta phase still.

Updated internet penetration in Europe

(via eMarketer)

Of course, the proper way to graph this data is on 2x2 matrix:

It is painful to graph these X,Y scatters with Excel. Anyone knows a trick or another software to graph them ? particularly the evolution of each point in time ?

This tells us that Germany is the best place to do business on the Internet in Europe these days, but that Russia is catching up quickly. Another piece of interesting data would be the dot size representing the average broadband speed in each country...

Internet users in the world

 

Always useful to have access to the latest data (from eMarketer here)!