The Wired Store in NYC

wired-store-98.jpg, originally uploaded by GuyBrighton.

I noticed the existence of the Wired Store in the last issue of Wired Magazine.

Actually there's a Flickr set and Rocketboom has a nice video about the store.

You can shop online here (actually the store is only a demo of the goods, you only shop online even in the store... Efficient I'd say).