A French 3D mall: center of the world

Interesting approach to an e-commerce mall. Lecentredumonde.com (the center of the world …) has added a 3D interface (actually a series of 3D pictures) to an online shopping gallery. It’s rather simple, and navigation not intuitive at first. Then when you click on a store, you go off to the store’s web page. The concept actually needs to be extended and have a presence for instance in real virtual life, like in Second Life.

In terms of business model, I guess they are trying to live off an affiliation model with bounties. But their interface is not compelling enough to go a 2nd time, nor does it incentivize me with promotions that I couldn’t get elsewhere.

So, unless they make this thing into a real online 3D mall, I’m not going back