Debitel, the mobile phone reseller sold last month by Swisscom to private-equity fund Permira - for €430m after deduction of a vendor credit loan, announced yesterday that they will become the first MVNO in France (le JdN has the story).
Debitel, more of an Enhanced Service Provider (ESP => they resell other mobile phone companies's contracts) is present in Germany, France, The Netherlands, Slovenia and Denmark.
This deal is signed with SFR for 9 years and includes GSM, GRPS (2 hours/m for 25€, 8 hours/month for 64€)and SMS traffic (sold at 0,09€ insted of current market average price of 0,12€), but does not yet include UMTS. Il will target mainly new customer segments (those mentionned include immigrants, new mobile users, and the teen population). Debitel will rebrand its own SIM cards, decide its pricing structure (cost-plus or retail-minus???), be able to create new services, manage customer service and bill directly.
Coriolis Telecom is expected to sign a deal with SFR soon as well.
Read my previous post and follow the links in the comments for more background on the MVNO market in France.